What is Agentic Search Optimization (ASO)?

ASO makes your brand discoverable to AI agents by publishing structured, machine-readable business intelligence that agents can extract and verify.

Why does ASO matter if I already do SEO?

SEO helps humans find you through search engines. ASO helps AI agents understand and trust you by providing consistent, verifiable structured signals.

LLM-LD is the machine-readable standard CAPXEL authored for how AI agents discover and understand businesses.

What do you deploy to my domain?

A structured intelligence layer (machine-readable files and endpoints), typically served from an ai.* subdomain and aligned with LLM-LD.

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CAPXEL — AI-Native Consumer Intelligence

Your Customers Are Asking AI Where to Buy.
Is It Recommending You?

Agentic Search Optimization - the practice of making your brand discoverable to AI agents. CAPXEL authored the standard.

Test Your Site Free Talk to Our Team

The iceberg is real: most signal is hidden beneath the surface.

The Problem

AI Agents Can't Parse Visual Websites

Most brand websites were built for humans: visual layouts, navigation menus, interactions, and design cues. AI agents extract and verify information - and they need stable, structured signals.

Audit insight

~73% of brand websites are effectively invisible to LLMs.

CAPXEL ASO Diagnostics

Traditional SEO optimizes for humans and search engines. ASO optimizes for the AI agents that increasingly influence what humans buy - by giving agents an authoritative source of truth.

What Is ASO?

Agentic Search Optimization is a new layer of discoverability: the systems that recommend brands are no longer only search engines - they are AI agents. CAPXEL coined the term ASO in November 2025.

Optimized for human readers

Traditional SEO

Focuses on SERP rankings and human click-through

Content is written and laid out for visual scanning

Metadata is often inconsistent across pages

Great for search engines - not enough for agents

Optimized for AI agents

ASO (Agentic Search Optimization)

Makes your business legible to LLM-driven agents

Publishes machine-readable business intelligence

Creates consistent, verifiable structured signals

Designed for the AI layer influencing purchase decisions

The Standard

LLM-LD: How AI Discovers Businesses

CAPXEL authored the LLM-LD standard - a machine-readable specification that defines how AI agents identify, verify, and recommend businesses.

Trust Signals

Structured policy, warranty, shipping, returns, and verification signals - so agents can confidently recommend you.

Entity Consistency

One coherent business identity across pages and channels - making it easier for agents to resolve “who you are”.

Agent Readability

Purpose-built formats and endpoints that agents can fetch, parse, and cite - independent of UI and layout.

View the LLM-LD Standard

How It Works

White-glove implementation. We don’t “do marketing” - we give your marketing team a machine-readable foundation that agents can recognize and trust.

Audit

We scan your entire web presence - site, subdomains, key pages, and entity signals - to understand what an AI agent can (and can't) extract today.

Optimize

We build a machine-readable intelligence layer: product, policy, location, and brand signals expressed in standardized, agent-friendly formats.

Deploy

We deploy via an AI endpoint (typically ai.yourdomain.com) so agents have a reliable source of truth - versioned, consistent, and always accessible.

Results

ASO outputs are measurable: structured intelligence, consistent entity signals, and an agent-ready endpoint.

Industries optimized

1,956

Machine-readable files generated

Up to 7

Structured schemas per page

60s

Time to run the ASO test

The outcome: agents can answer “where to buy” with confidence.

When your intelligence layer is consistent, verifiable, and easy to fetch, AI systems are more likely to include you in recommendations, comparisons, and purchase guidance.

Run the Free Test Talk to CAPXEL

Prove It's Working

ASO optimizes. LIGHTHOUSE proves it.

Every time GPTBot, ClaudeBot, or PerplexityBot crawls your AI layer, LIGHTHOUSE captures it. Monthly intelligence reports show exactly which AI systems are reading your brand, how often, and what they care about. Data you literally cannot get anywhere else.

Learn About LIGHTHOUSE

ASO Diagnostics

Can AI Find Your Business? Find out in 60 seconds.

CAPXEL is a white-glove data consultancy. We build the structured layer so your team can own discoverability in an AI-first world.