Field notes on Agentic Search Optimization (ASO), AI discovery, and the data intelligence required to stay visible as autonomous agents become the new interface to the internet.
AI agents don't return ten blue links — they decide. ASO is the discipline of making your brand visible, credible, and recommendable to the autonomous systems replacing traditional search. Here's how it works.
Dominick Luna on why CAPXEL helped create LLM-LD, what it solves for brands, and why open standards are the only sane path as AI agents become the interface to the web.
